Positiva Records

Project: Positiva Records (EMI Records)
Role: A&R Manager, Artist Development

Ben Cherrill (Benstar) was a senior artist & repertoire manager within this highly successful major label music imprint between 2001 and 2006

Negotiated global licensing deal and TV sync for UK NO.1 single ‘Make Luv’ by Room 5 feat Oliver Cheatham which achieved music sales in excess of 350,000 copies in the UK alone
NO.1 simultaneously in sales, radio & TV airplay charts for 4 consecutive weeks
‘Make Luv’ voted inaugural winner of ‘Best Music Sync’ at Music Week Awards, 2004
Responsible for multiple UK hit singles with combined sales in excess of 1 million, including; Reflekt feat Delline Bass – Need To Feel Loved, Motorcycle – As The Rush Comes, Bhangra Knights vs Husan – Husan, Ferry Corsten – Punk and Lovefreekz – Shine
Other artists and DJs worked with include; Junior Jack, Paul Van Dyk, Deep Dish, Kid Creme, Shapeshifters, Brad Carter, Red Carpet, Kurtis Mantronik, The Jungle Brothers, Lucien Foort. Trisco and Scent
Positiva voted Music Week magazine’s ‘Best Dance Label’ in 2001 and 2003
Ben Cherrill (Benstar) was executive album producer for the music soundtrack to British independent film ‘It’s All Gone Pete Tong’

“During his 5 years at the label, Ben held an integral A&R role and was key to the strategy, development and continued success of the Positiva brand, most notably signing the NO.1 smash from Room 5!”
Jason Ellis
MD, Positiva Records