Raid Recordings
Project: Joint Venture, Strictly Rhythm (NYC)
Role: Artist Development, Creative Director, A&R
- A boutique music company specialising in the development of global music talent
- Benstar brokered a worldwide joint venture partnership with legendary music label Strictly Rhythm in New York
- Ben Cherrill (Benstar) negotiated all recording & publishing contracts for new artists during this joint venture
- Responsible for creative development of each new artist via targeted licensing, digital sales, DJ tours
- Ben Cherrill (Benstar) responsible for music supervision, creative music placement and brand partnerships across the recording and publishing catalogue
- Benstar designed and developed the Raid Recordings online music platform including UX/UI and content management system
- Ben Cherrill (Benstar) sourced and developed commercial dance music talent and worked directly alongside the film, TV and movie trailer community
- Artist roster included: John Graham aka Quivver (UK/USA), Lea Luna (USA), Cari Golden (USA), Daniele Tignino & Ottavio Leo aka Argenta (Italy)