Lynx Pulse Sync

Project: Lynx Pulse Campaign (BBH/Unilever)
Role: Music Supervisor, Positiva Records

  • A&R, deal negotiation and music supervision for the UK NO.1 hit single ‘Make Luv’ by Room 5 feat Oliver Cheatham
  • Achieved UK sales in excess of 350,000 copies
  • UK National NO.1 simultaneously in Sales & TV & Radio airplay charts for 4 consecutive weeks
  • One of the highest played songs on UK radio and one of the most played music video’s of 2003
  • The song was used in the now legendary Lynx/Pulse TV Ad campaign via the leading UK creative agency BBH (London)
  • ‘Make Luv’ was voted inaugural winner of ‘Best Music Sync’ at Music Week Magazine Awards

It was Ben’s clear A&R vision to sign the original deal for this project, way before anyone else, that ultimately led to it becoming a major hit in the UK, so I would like to say a big thank you to him for my first NO.1 record!”
Vito Lucente
Room 5 aka Junior Jack