TooMuchSoul

Project: Artist Management / Creative Direction

TooMuchSoul is a global electronic-pop collective bringing together four creative forces: Italian producers Matteo Zarcone and Alex Neri, UK singer-songwriter Sonny Reeves, and French electronic pop producer Hugo Lab (Montmartre)

Their sound lives somewhere between nostalgia and the future, blending warm analog textures, emotional storytelling, and irresistible pop melodies into a genre-fluid world that feels equally at home on a festival stage, a late-night drive, or your favourite playlist

Drawing from decades of influence across Europe’s electronic music scene, TooMuchSoul combines Zarcone’s cinematic production style and live-instrument approach with Neri’s legendary impact on DJ and club culture

Add Reeves’ soulful, instantly recognisable vocals and Hugo Lab’s polished electro-pop production, and the result is a project that effortlessly balances dancefloor energy with big emotions and unforgettable hooks

• Benstar Agency are artist management consultants for TooMuchSoul handling artist development, creative direction, strategy and sync
• Look out for brand new music from TooMuchSoul coming late summer 2026